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A new partnership can be announced with a joint press release, or with two individual releases. If your company issues the release, include a quote from a senior executive at the partner company, and include both "About" sections at the end of the release. If the company you're partnering with is public, include its stock ticker symbol in parentheses after the first mention of the company's name. Analysts and journalists search on the ticker symbol to find news on the companies they cover.