Press Releases: Getting Coverage of Timely Events

Breaking news stories on TV or in daily newspapers rarely come from publci relations professionals. But in media such as magazines or weekly news programs, you may be able to garner a headline with a timely release. Check the Web site of the media outlet you're targeting to find out what their news cycle is, and stick to it. In any event, get your release out as quickly as you can. No one ever publishes old news.