Press Releases: Becoming a Relied Upon Source

You may be able to get your company in the news or establish yourself as an industry expert by creating a tip sheet or a top ten list. Make sure the content is not an advertisement for your business. It should also be appropriate to the business or industry that you're in. For example, a party planner might create a list of things to consider when planning an event, as long as it's not just a list of reasons to use his company.