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Template software programs claim to write your press release for you. Try to write it on your own first, and only use one of these programs if you get stuck. You are probably the best person to describe the uniqueness of your product or service, and you want that passion to come through in your release. Use a template program for help with format and style if you need it, but critically evaluate the release to make sure it meets the criteria effectiveness.
|Sheri Ann Richerson|