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Sending a Press ReleaseOnce your release is written, be sure it reaches the right people. The key to success is to 1) send it to the right person, and 2) send the information that person wants. You can pay a press release distribution service to send your release both over the newswire and to selected journalists in your industry. You can also choose to send it over the newswire only. You can also send it yourself to journalists and analysts in your industry.
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