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There are several key ways to distribute a press release. You can distribute your release directly to specific journalists and media outlets yourself by maintaining your own contact list. You can distribute by e-mail, fax, or snail mail. You can also use an electronic distribution service or a newswire to perform distribution functions on your behalf. Finally, don't forget to post your press release to your company Web site in a timely manner.
|Jennifer Mathes, Ph.D.|