Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Submission and other Press Release topics.
Do your homework so you'll be sure to send your press release to the right person at each media outlet. Most outlets list reporters, editors, and their "beats" on the publication's Web site. If a release goes to the wrong person, it will be ignored. Your e-mail address may even be blocked, preventing future e-mails from reaching the anyone at the organization.