Press Release Openings

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What is the proper format of a press release?

Press Release Openings

The opening paragraph of your press release should include the answers to the six basic questions that a journalist will want answered. Describe who, what, where, when, how, and why. Make it direct and factual. Don't assume that anyone will read any further than the opening paragraph, because they may not. It should include all the pertinent details. Do not include a quote or opinion in the opening paragraph.

   

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