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In the upper-left corner of the press release, include the name, telephone number, and e-mail address of the media contact person within your company. This needs to be a real person, someone who is both willing and able to take inquiries from the media. If an editor calls and doesn't get an answer or a return call, it's unlikely the story will go anywhere. Don't issue a press release the day before the press contact goes on vacation.
|Jennifer Mathes, Ph.D.|