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The last thing in every press release is the "About" section, that gives information on the company or organization submitting the release. You should develop a standard, "boilerplate" description of the company to be included in the "About" section at the end of the release. The description should be about a paragraph, and it should include the company's name, when it was founded and by whom, and the general business of the company. Awards and accomplishments can be included. The last sentence of the "About" section should direct the reader to the company's Web site and media contact for more information.
|Jennifer Mathes, Ph.D.|