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Give New InformationMake sure your release offers new information and that information is positioned prominently in the headline and first paragraph. Editors look for stories that tells readers something they don't already know. Make sure your release tells something new. Don't just rehash subjects that the publication has covered in the past. Also, if you can peg your press release to a current event or trend already in the news, that will likely get it read by more editors.
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