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Leveraging LocalityLocal media like to carry local stories, so if you can connect your press release to the geographic area of the audience, you're more likely to have success placing your press release. If you can tie the company or product to businesses or individuals in the community that the media outlet covers, that gives the editor and reporter a local contact to feature in a story. Try to get quotes from locals, and weave them into your release--without making it too long.
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