Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Public Relations and other Press Release topics.
Unless your company has a monopoly, you need to win customers and market share. Public relations is the least expensive type of marketing. It's also the easiest to implement. Small and start up companies in particular should take full advantage of the power of public relations to educate the public on products and services offered by the company.
|Jennifer Mathes, Ph.D.|