Why the News Matters

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Writing Press Releases and other Press Release topics.

Does your press release answer these basic questions?

Why the News Matters

Even if the event, product, or service the press release addresses is in the editor or reporter's coverage area, if it is unclear why it matters to the readers, your release won't get picked up. You must address "why" it matters in terms of the benefit offered to the potential reader--who is also the potential customer. If you can, include the "why" in the first paragraph. Since this is the trickiest of the six facts (who, what, where, when, how, why) it may slip into the second or third paragraph.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!


Guru Spotlight
Sherril Steele-Carlin