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A press release, striclty speaking, is an announcement that a company or organization sends out to the media. Its purpose is to let journalists know about an important event, product, or service in the hope that journalists will write a story on the subject. The goal may be to boost attendance at an event, build name recognition for a product, or drive customers to seek a service or product from the company distributing the release.
|Jennifer Mathes, Ph.D.|