Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Basics and other Press Release topics.
Journalists use press releases as the basis for stories. A well-written release will prompt a phone call or email from the journalists for more information or clarification. Still others will prompt the use of information about the company or product in a more general article about a trend or the industry as a whole.