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Your press release needs to include certain standard elements: contact information, the date and place the event occurred, and the six basic facts (who, what, where, when, why and how). The release should also include a quote from a key executive. If the release is about a joint venture or a contract with another company, try to include a quote from an executive at the other company as well. At the end of the release, include an information paragraph on your company.
|Jennifer Mathes, Ph.D.|