It's not advertising

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It's not advertising

A press release is intended to be the basis for a news story. Overblown claims and advertising slogans have no place in a news press release. Present your product or service in a factual way, avoiding comparisons to your competition unless they are germaine to the subject and indisputable. Be sure that your release includes the basic facts (who, what, where, when, why, and how) in the first paragraph if possible.

   

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