The Headline

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The Headline

A press release headline can make the difference between getting in print and not. Make sure your headline is clear and compelling. Stay away from puns, plays on words, and 'guess what happens next' types of headlines. If the publication is prone to those types of headlines, let them write it. Your headline should be clear and succinct, and it should make the reader want to read the body of the release.

   

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Jerry Mayo