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There are many companies that will distribute your press release, either ostensibly for free, or for a fee. Compare carefully to determine what services you want (general release over the wire services, targeted distribution to selected industries or segments, or full blown media relations services) and what price you want to pay. Don't be afraid to spend a little money to get service from professionals. If you've got a blockbuster announcement that can transform your business, it's probably worth paying to get some expert help in getting the word out. It's still the cheapest of the marketing disciplines.