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There are online companies that will write press releases, distribute them, or both. Most of these companies are reputable, some are even effective. The trick is to wade through all of the hype to find out which one is right for you. The good news is that many of them are very reasonably priced, so even if you choose the wrong one, you haven't lost too much. Still, it pays to do your homework. Look for a service that offers the services you want (writing or distribution or both) and look for one with experience in your industry. Look for a service that targets specific journalists or publications, unless your news has broad based appeal. Make sure that you're only paying for a service that you cannot do yourself.