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Public Relations PractitionerPRWeb Tip: Freelance public relations professionals provide public relations services to smaller companies on an as-needed basis. This can be particularly helpful if you have a new product launch or other major event and need help publicizing it. Be sure to select a practitioner who has experience in your industry, and get references. Most practitioners will work on either a retainer basis or project basis. Be sure to clearly spell out your expectations to the practitioner and in the contract.
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