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As your company grows, you may want to expand your public relations efforts beyond issuing a press release every few months. A comprehensive public relations strategy will address new product launches, an ongoing schedule of releases, public speaking opportunities and bylined articles. A PR firm can help you identify a public relations strategy to suit your business. Once you have the strategy, you can decide whether you want the PR firm to implement it, or if you can implement it yourself.
|Jennifer Mathes, Ph.D.|