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There are other public relations opportunities besides press releases and bylined articles. With a few connections and a little ingenuity, your PR efforts can help secure speaking engagements for your executives, and position your company as a leader or expert in the industry. Cultivating relationships with journalists will speed you on this path. Also, be on the lookout for upcoming conferences, trade shows and other events. Contact the producer of the event as early as possible in the process. Offer to speak or give a presentation that relates to the conference or event. This will provide added exposure to your company.