Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Basics and other Press Release topics.
Consider the media to be a special type of customer. Don't forget them when sending holiday cards or announcements of special promotions. If you're participating in a trade show or other industry event, consider attending or even hosting a media event to attract the attention of reporters and editors. 'Court' the media as you court your customers.