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PRWeb Tip: Company 'insiders' know the products and services better than anyone, that doesn't qualify them to write a press release. In fact, sometimes executives are too close to a product to be objective or to explain the product in terms the public can understand. If this is the case, there are business writers who can write objectively about your product or service. Some companies use outside business writers if they need some specialized type of writing, such as a speech.