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A blog (short for 'Web log') can be a great way to get publicity for your company. The safest way to take advantage of the blogging trend is to start a blog of your own. Be careful to be above board as to who you are and your ties to the company. In other words, don't pretend to be an impartial user of your product who just happens to think it's the greatest thing since sliced bread. If your company make ceramic figurines of frogs, for example, start a blog about amphibians. You can put in a plug for your product every so often, but don't make your blog a big advertisement or you'll lose readers. Provide some information of value and the blog will add value to your business.