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Really Simple Syndication (RSS) is a way to make news accessible on any Web site. It's an XML (eXtensible Markup Language) application that anyone can use. If you want a news story about your company to be available as and RSS feed, create a description of the story and its address on your site, and register that information with a directory of RSS publishers. Any user with a Web browser can then read your news, or put a link to it on his or her site.