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Journalists are very busy, and work under tight deadlines. Don't be concerned if you don't get a response from an editor or writer to an initial inquiry. Continue to email the appropriate people when you have an announcement to make. Eventually, you'll hit the right person at the right time, and a journalist will call or email you to do a story. Once you've broken the ice, if you maintain a good relationship with the journalist, you may get last-minute calls for quotes for a story or interview.