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Finding and contacting the right reporters for your industry niche can be a time-consuming process, but it can be very rewarding as well. It pays to put the time in to research who is writing what about your industry. The first place to start is by looking at magazines and newspapers your customers read. Visit the Web site of each publication for a list of writers and editors, and their email addresses. Check the Web site for information on how to send press releases and story ideas to the publication, and follow their instructions to the letter. It will take you a few tries, but persevere and you'll eventually find someone to cover your story.