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Sending story ideas to journalists should be a significant part of your public relations campaign. Carefully read the publication and craft a story idea that shows that you know what kind of articles the magazine or newspaper publishes, and who their audience is. Then send a synopsis or abstract of the story to the editor or the appropriate writer. If you prove that you're a valuable asset to their readership, it will better your chances of getting into print.
|Sheri Ann Richerson|