Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Basics and other Press Release topics.
Remember that journalists are writers first. Make sure your release is well-written, and that spelling and grammar are impeccable. Errors are distracting and unprofessional. Be sure to have a disinterested party (or, preferably, more than one) scour your release for errors and inconsistencies.