Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Submission and other Press Release topics.
If you are working on a press release to promote a specific product, these are often called advertorials. Submitting them to newspapers and magazines will most likely get no response unless you hit them at a time they are in need of that particular subject matter. If you are writing about a product for cats, you can submit this to publications that are specifically for cats.
Another place to try submission of this press release would be to those companies that specialize in advertorials. There are several large companies who offer this service and they could be found by doing a search for "advertorials."
Another GREAT place to send your press release about a cat product, one that you have designed and created, would be to the newspaper that services your area. If you have a weekly community paper available there, they would love to brag about you in their paper and, in the process, help you promote your product.