December 29, 2006, Newsletter Issue #46: Free Press Release Distribution

Tip of the Week

There are several companies that offer to distribute your press release for free. The old adage is as true for these services as for anything else - you get what you pay for. Some of these organizations 'distribute' your release by posting it on their own site only, others will distribute your release for free after you've paid them to write it. Your best bet is to look critically at which aspects of the public relations process you are able to handle yourself (writing releases, identifying and contacting journalists, widespread distribution of the release) and which you are willing to pay for. Then find a company that will do those things you don't want to do yourself, at a price you're willing to pay.

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