February 3, 2006, Newsletter Issue #3: Give New Information

Tip of the Week

Make sure your release offers new information and that information is positioned prominently in the headline and first paragraph. Editors look for stories that tells readers something they don't already know. Make sure your release tells something new. Don't just rehash subjects that the publication has covered in the past. Also, if you can peg your press release to a current event or trend already in the news, that will likely get it read by more editors.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Exclusive Sponsor

Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!


Guru Spotlight
Ray Lokar