September 21, 2007, Newsletter Issue #83: Creating Your Own Press Release Template

Tip of the Week

Many companies create a press release template so that all of its releases follow a similar format. The template will usually include those elements of the release that are standard in every release, such as the contact information, the dateline, and the "boilerplate" company information. A template will ensure that your releases are consistent and that all the required information is included. Just be sure to proofread carefully any release that uses a template to make sure that it flows smoothly and that all the information included is correct for the given event. You should be particularly careful about the dateline and media contact information.

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