September 7, 2007, Newsletter Issue #81: Writing Effective Press Releases

Tip of the Week

There are many reasons to issue a press release. The introduction of a new product or service is an obvious reason. If you hire a new key executive, especially one with extensive previous experience in the industry, issue a press release to industry publications. You can also issue a press release if your company wins a large contract or an award. You can issue a press release if you are moving or expanding your offices. A steady stream of newsworthy press releases will ensure that your company's name stays in the media.

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