June 12, 2009, Newsletter Issue #172: Target the Journalist

Tip of the Week

A press release gets information from your company, to the media, and, hopefully, to the public. The function of the press release is to get the information to the journalist so that he or she can determine that it is worthy of inclusion in the publication. Be sure to include the appropriate contact information so that the journalist can get in touch with you to get more information or answers to questions.

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