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Like many things, business communication has changed with the advent of the information age. Our attention span is shorter than ever, so we need to get to the point using fewer words. This can be a challenge for some writers, but it's important to practice effective and efficient business communication, particularly if you're using email. Leave out anything that's extraneous, particularly buzzwords and jargon. And be sure to lead with your best shot - write a clear, succinct headline (or subject line) that grabs the readers attention.
Guru Spotlight |
George Sayour |