Linking a Press Release to a Current Event
Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Current Events and other Press Release topics.
Linking a Press Release to a Current Event
PRWeb Tip: Issuing a press release that ties your product into current events is a great way to get some publicity. If your company is helping out victims of a natural disaster, for example, craft a press release that shows how you're helping and how it ties into your business. It shouldn't be just a big pat of the back. The release needs to let people know how your company or product is uniquely qualified to help. Since these types of stories are time-sensitive, it's helpful to "shop" them to journalists you already know. They're more likely to drop everything to squeeze in a story for someone they've dealt with before as opposed to someone they've never heard of.
| Guru Spotlight |
| Christina Chan |
