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Comunicados de prensa y de la acción

Comunicados de prensa deben ser fuertes, las declaraciones positivas. Describir qué es algo más que lo que no lo es. Diga: "La empresa está cerrado los fines de semana," en lugar de, "La empresa no suele abrir los fines de semana". Mejor aún, por ejemplo, "La empresa está abierta de lunes a viernes."

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