Defensive Press Releases

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What is a press release?

Defensive Press Releases

Avoid using a press release to rant. Always take the high road in a press release by being factual, polite, and professional. If you need to respond to negative publicity about you or your company, or you need to respond publicly to a lawsuit, state your case objectively. Ranting will make you look desperate, unprofessional, and--possibly--guilty.



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Patricia Walters-Fischer