Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Communication and other Press Release topics.
Comedy has no place in a press release. Stick to the facts. Newspapers often use funny headlines or plays on words, but you should leave that to the editors. Even if you are announcing a publicity stunt, the announcement itself should be straightforward and factual. Leave the shock and humor for the stunt itself. Many publicity stunts never get off the ground because the media ignore the announcement.
|Jennifer Mathes, Ph.D.|