Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Writing and other Press Release topics.
Active voice is infinitely more engaging. Use the active voice in your press releases (and in all of your communications whenever possible) instead of the passive voice. Review your release carefully to make sure that your language is as direct as possible. It is also important that you maintain the same tense throughout your release. Don't flip-flop from past to present tense.
|Jennifer Mathes, Ph.D.|