Press Releases and Jargon

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Writing and other Press Release topics.

How can I write effective press release copy?

Press Releases and Jargon

Avoid technical jargon, unless you are certain that your release will only be read by a very specialized audience. Generally, avoid figures of speech or expressions, even if your audience will catch your meaning. Using the simplest possible terms (without being condescending) will give your writing the greatest impact.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!

Guru Spotlight
Heidi Splete