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Small companies often start out with a public relations person or department and expand to a larger corporate communications function as the company grows. A press release can be used to inform employees, customers, investors and the general public, effectively fulfilling the corporate communications role. If you public relations efforts are sporadic or ineffective (i.e., not getting picked up by media in your target areas), or if your company has expanded, your company would likely benefit from a focused corporate communications effort overseen by one designated individual or department.