Press Release Headlines

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What is the proper format of a press release?

Press Release Headlines

Make sure your headline includes all the pertinent information in a concise way. Overblown statements such as, "Amazing New Product Will Revolutionize Computing," are not credible and don't tell the editor why the release is important. The headline should catch the attention of the editor and prompt him or her to read the body of the release.



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Jennifer Mathes, Ph.D.