Press Release Openings

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Templates and other Press Release topics.

What is the proper format of a press release?

Press Release Openings

The opening paragraph of your press release should include the answers to the six basic questions that a journalist will want answered. Describe who, what, where, when, how, and why. Make it direct and factual. Don't assume that anyone will read any further than the opening paragraph, because they may not. It should include all the pertinent details. Do not include a quote or opinion in the opening paragraph.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!

Guru Spotlight
Alexis Niki