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Most news articles are written by journalists using information they receive via wire services or press releases coupled with their own independent research. In some cases, however, publications will publish articles written by industry experts--often executives of companies in the industry. These bylined articles, as they are called because they carry the "byline" or credit of an industry expert, are a golden opportunity to get publicity for your company or product. The article needs to be well written and factual. It's not an advertisement. If you have an idea for an article, contact the publication first with a synopsis of the article to see if the editor is interested.