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PRWeb Tip: Check the business publications (Business Week, Forbes, etc.) and your industry's publications for the top business news. If these news stories are related to your product or service, contact the editor. Let him or her know that you're available for interviews or comments on the subject. If it's unlikely that there will be another story on the same topic any times soon, try writing a letter to the editor on the topic. This needs to be done immediately - most weeklies publish letters the following week, so be timely.